Embargoed until the launch date confirmed in your invitation. Everything on this page is current and approved for use; quote it as written. Questions, a hands-on build, or a ride-along demo in San Francisco: rob@altrooz.com.
Talk to your car hands-free with Genie, an assistant that learns your places, your rules and your own phrases, and wakes from the mount with “Hey Siri, wake my Genie”; send an owner-shared scenic drive to the car and let FSD (Supervised) take the road; meet local owners; find vetted service.
SAN FRANCISCO, CA - Altrooz, Inc. today announced Tezlo v1.1, a major update to its companion app for Tesla owners. Where the car’s own app ends, Tezlo begins: v1.1 adds Genie, a voice assistant that learns each driver, pairs Tesla’s Full Self-Driving (Supervised) with scenic “Get Aways” shared by other owners, and connects owners to a local community and a marketplace of vetted service shops.
“Tesla built the best hardware on the road and one of the most capable driving systems ever shipped. But the moment you drive off the lot, you are mostly on your own for everything else,” said Rob Crumpler, founder of Altrooz. “FSD drives the road. Tezlo drives the rest of your day: hands-free, personal to you, and connected to the owners and shops around you.”
EV ownership has outgrown the tools that come with the car. Owners stitch together a basic first-party app, third-party trackers and forums for control, service, charging and community. Tezlo brings it into one app built around the way people live with their cars, with a voice interface designed to be safer and more natural than tapping a screen while driving.
Tezlo is available on the Apple App Store in the United States. Marketplace and Community start in the San Francisco Bay Area. Plans: Free; Pro at $9.99/mo ($99.99/yr); and Pro Voice at $14.99/mo ($149.99/yr), which unlocks the hands-free assistant. Connecting a Tesla includes 15 days of Pro Voice, with no purchase.
Founded by Rob Crumpler, Altrooz, Inc. builds consumer software at the intersection of AI and mobility. Its app, Tezlo, brings voice, community, service and charging into one place for Tesla owners. Altrooz is based in the San Francisco Bay Area. Learn more at tezlo.app.
Tezlo is an independent product and is not affiliated with, endorsed by, or sponsored by Tesla, Inc. “Tesla” is a trademark of Tesla, Inc. Full Self-Driving (Supervised) requires an attentive driver ready to take over at any time; the vehicle is not autonomous.
In one line: an independent app that gives Tesla owners a hands-free voice assistant that learns how they talk and wakes from the mount with “Hey Siri, wake my Genie”, FSD-ready scenic drives shared by owners, an owner community, and a marketplace of vetted local service.
The voice features are part of Pro Voice, included for 15 days when a Tesla is connected. Commanding the car by voice needs a connected Tesla; navigating the app by voice does not. Genie by text (three questions a day on the free plan), the Marketplace and the Community are free; My Car and Get Aways are Pro and Pro Voice. Under embargo we provide a TestFlight build of the release, Pro Voice turned on for your own account (sign-in is passwordless: Sign in with Apple or an emailed code), and a two-minute walkthrough of connecting a car. Reviewers in the Bay Area can also take a ride-along demo in the founder’s car.
Tezlo is an independent product and is not affiliated with, endorsed by, or sponsored by Tesla, Inc. “Tesla” is a trademark of Tesla, Inc. Full Self-Driving (Supervised) requires an attentive driver ready to take over at any time; the vehicle is not autonomous.
Tap a video to play. Genie speaks, so turn the sound on.
Web-sized previews of the App Store frames, current as of the v1.1 build; full-resolution files on request. Right-click or long-press to save. The app icon is 1024 x 1024.










tezlo-app-icon.png, 1024 x 1024. Use the wordmark “Tezlo” in text; do not pair the icon with Tesla’s marks.

Headshot: rob-crumpler.jpg, 971 x 1079. Photo credit not required.
Rob Crumpler is the founder and CEO of Altrooz, Inc. and the creator of Tezlo. He has spent nearly three decades building products that have been adopted by millions of consumers: a UCLA economics grad and former NCAA varsity pole-vaulter, he sold his first company, financial-software maker On The Go Software, to Intuit, built MSN’s first profitable media business at Microsoft, and has worked in applied AI from NLP (BuzzLogic) to machine-learning ad targeting (Altrooz). He is based in the San Francisco Bay Area.
Rob Crumpler is the founder and CEO of Altrooz, Inc., maker of Tezlo, the companion app for Tesla owners. He has spent nearly three decades turning emerging technology into products that have been adopted by millions of consumers. A few years out of UCLA, he sold his first startup, On The Go Software, a financial-software company, to Intuit, then helped make the Open Financial Exchange (OFX) the standard behind 2,000-plus banks and brokerages. At Microsoft, he built MSN’s first profitable ad-supported media business, scaling it to $180M in annual revenue. His AI work tracks the field’s own arc: he co-founded BuzzLogic, an NLP-based social-analytics platform, and co-authored a patent in the space; at Altrooz he built a machine-learning ad-targeting platform on first-party data from two consumer apps he designed. He holds AI and strategy certifications from MIT and Harvard. A former NCAA varsity pole-vaulter, he built Tezlo to bring adaptive, owner-first software to everything after you buy the car. He lives in the San Francisco Bay Area.
Short. Tezlo is the companion app for Tesla owners, with a hands-free voice assistant that learns how you talk, FSD-ready scenic drives shared by owners, an owner community, and a marketplace of vetted local service. Built by Altrooz, Inc. tezlo.app
Standard. Tezlo is the app for everything after you buy the Tesla. It gives owners a voice assistant that learns how each driver talks, hands-free control and navigation, FSD-ready scenic “Get Aways” shared by other owners, an owner community with local meetups, and a marketplace of vetted shops for maintenance and charging. Built by Altrooz, Inc. and available on the Apple App Store in the United States, with Marketplace and Community starting in the San Francisco Bay Area. Tezlo is independent and not affiliated with Tesla, Inc. Learn more at tezlo.app.
Rob Crumpler, rob@altrooz.com, tezlo.app
Tezlo is an independent product and is not affiliated with, endorsed by, or sponsored by Tesla, Inc. “Tesla” is a trademark of Tesla, Inc. Full Self-Driving (Supervised) requires an attentive driver ready to take over at any time; the vehicle is not autonomous.